Understanding Re-Targeting and When to Use It



Advertising your business online is the fastest way to get traffic to your website. When done properly, it can have an instant return on investment (ROI) and it can certainly make a difference to your bottom line and the growth of your company. Although many people will stick to the basics, such as advertising through Google Adwords, Facebook or YouTube, there are also some other strategies you should not ignore.



One of the strategies is re-targeting, and it can certainly help to boost your advertising and make more from the money that you are spending. Even though it is a technology that has many benefits, it is also something that is largely misunderstood and at times, even ignored. If you are unsure about what re-targeting is, this post will help you to get started.



Re-targeting is a cookie-based advertising option. You put a small piece of code on your website and when somebody visits your website, which shows initial interest, a cookie is dropped on their browser. From that point forward, they continue to see your advertisements, at times, even when they are not searching for what you are offering specifically. If you re-target using Google Adwords, they will see it when visiting websites using Adsense. If you also re-target using Facebook, they will continue to see your ads all over Facebook.

Many businesses are now re-targeting on several different platforms. The more often you use the technology, the more likely it is that somebody is going to take advantage of what you have to offer. In addition, re-targeting is a way of building brand awareness, which is something that has become increasingly important online. Just bare in mind that you are swimming in a pool with plenty of other fish, and it is not always necessary to be the big fish in the pond, you just need to be the one that is caught.



One of the problems that many small businesses have is customers leaving their website and never returning, what is known as bounce rate. The window of opportunity has now grown substantially through the process of re-targeting. Once a customer shows interest one time, they will continue to see your adverts and the opportunities for making a purchase or getting the lead grows substantially. This is a type of advertising that should not be ignored. By adding it to your arsenal, you are adding something that will have a positive effect on your online marketing results.



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What Exactly Is Schema Mark Up?



If you’re not a web developer and don’t know much about the code that is behind every website then you may not be familiar with schema mark up code and what it does. In this post I will give you a short overview of what it is and how it can help your website.


Schema mark up code can be defined as semantic vocabulary that you put on your website to help search engines crawl your website and have a better understanding of it’s content therefore delivering more informative results to the searcher.



Also known as microdata or micro tagging, it is a good practice these days to add this code to your website. Schema markup on a website makes it easier for search engine robots to sift through and find key information. This can be particularly beneficial for local businesses because you can use these tags to tell the search engines what kind of business you are in and also you can add your physical location making it easier for the search engines to display exactly where you’re located.


Schema mark up essentially spoon feeds the search engines so they understand how to translate the information on a website. It makes results more relevant to the searcher, and more beneficial for the website owner. Otherwise, the search engines are unable to accurately  categorize the relevant sites out there as easily.


We use JSON-LD here at the agency. JSON-LD is a specific type of mark up which Google seems to favour and it allows us to tag things like the business category of the website, it’s physical address and also reviews which often show up in the search results increasing the click through rate for that listing.


If you don’t have some form of schema mark up on your website (we particularly like JSON-LD) then now is the time to add it. If you’re not familiar with the code behind a website there are plug ins to help you or ask your web developer to install it for you. If you’d like to know more about schema mark up and how it can give you a boost in the search engines then feel free to contact us here at Atlantis and speak with one of our team today.


We have certainly find that having schema mark up on a website causes a slight improvement in search engine ranking across all of the sites that we are working on. Not only can it help your website rise in the search engine but we’ve found it can also help your Google My Business page rank in the maps section also.



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An Overview Of Google Analytics


If you are a business owner, you would want to know the different website metrics that enable you to optimize your future online marketing campaigns. Using premium third-party analytical tools can help you find important information regarding your website’s performance including daily traffic, ranking updates and conversion rates. But Google offers a free web analytics service that could be more than enough for your needs. In this article, you will learn about Google Analytics and how you can use it to improve your website.


What Is Google Analytics?


Back in 2005, Google acquired Urchin Software Corporation and used their Urchin on Demand product to build the foundation for its analytics service. Their new product was well received by countless webmasters, prompting Google to suspend new sign ups a week after launch. Google has since released several versions of Google Analytics. In October 2012, Universal Analytics was announced, the latest version which offers flexible tracking code and cross-platform tracking.


How To Use Google Analytics


While Google Analytics comes with its own limitations, you can do plenty of things that allow you to measure the success of your marketing efforts. By linking your website to your Google Analytics account, you can easily see some of the most important site metrics such as traffic and demographic information. For owners of small websites, this alone should be more than enough to help them keep track of their progress. But there are more powerful things you can do in Google Analytics to help you optimize your future campaigns.


Learn The Keywords Used By Your Visitors


As a marketer, you would certainly want to know what keywords were used by your online visitors to land on your website. By using Google Analytics, you can find out the exact search terms used by your target customers and see whether they match the keywords you want to target. From this data, you can further optimize your content and incorporate relevant keywords to boost your organic rankings.


Determine Where Visitors Come From


Finding out demographic information can play a vital role in increasing your conversion rates. For instance, you can see whether your website attracts traffic from your local community. This is essential if you are trying to promote your products or services in your local area. You can employ local SEO strategies to generate more traffic from your target demographic.


Identify Best And Worst Pages


By using Google Analytics, it’s easy to see which of your pages receive the most amount of traffic. You can also identify the pages that are not getting visited by your target visitors. You can then make adjustments and see what works for your top performing content.


Google Analytics is an excellent tool to monitor various site metrics. It is also very easy to set up. All you need is a Google account to get started. This web analytics service is a good way to get your feet wet in the world of analytical tools that help you in setting up more effective campaigns.


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How Social Media Can Grow Your Business


Many small businesses have learned to effectively use social networking to grow their sales but with so many new platforms to choose from there is confusion as to what is the best strategy to use and how time is best spent. By following the tips described below, you will be able to prioritise your online marketing using social media in a quick and easy fashion.


A great way to grow your following on social media is to make sure you send invitations to everybody you can think of including all of your e-mail contacts. Even if these people do not need your particular services they can share it with people that do. By inviting to people to follow you on all your different platforms you’ll be able to see which ones are the most popular. People may be on Facebook or Instagram and maybe not on LinkedIn. Certain businesses will work better with Twitter or Youtube.


Always add in exclusive offers to people who follow you on social media. Offer them something that they cannot get from any other business. You could set up a competition to get more Facebook friends, for example. If Facebook doesn’t seem right for your audience, then encourage people to re-tweet your offer on Twitter or ask them to connect with you on LinkedIn.


A no brainer when it comes to online marketing is to place a social media widget on your website. This is a simple method for your visitors to share your website. A widget on your website lets your visitors re-tweet your tweets and share your updates to their Facebook friends.


As you can see, starting a marketing campaign using social media is simple. After you have published your initial content, make sure to syndicate it across all your social media sites. If you use social media consistently, you will undoubtedly see a profit from all of your hard work.


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Link Diversity: Fact or Fiction?

In this new post by Diggity Marketing there are some great pointers as to exactly what link diversity is required to rank a website. The article discusses several myths about link diversity and also categorizes several link types before recommending how and when to use them. After reading this article you’ll be much clearer on whether link diversity is important and how to set up your link building campaigns for maximum effect. Check out the full article here:


The Best Backlink Sources for Every Small Business


Backlinks are arguably the most important ranking factor in Google’s algorithm. Certainly quality content, social shares, low bounce rate, fast load times and having a mobile friendly website all help. But the bottom line is if nobody links to your content then you almost certainly won’t rank. In this post I’m going to describe the three best types of backlinks to get for your website. If you’re a small business then acquiring these backlinks will almost certainly give you a boost in rankings even in the most competitive markets.


Directory listings are very powerful, particularly for local businesses, or companies that serve a specific geographical area. It is perfectly natural for small companies to get their businesses listed in online directories. Places like Yell.com, City Search, Brown Book and Yelp all allow listings of businesses in their directories. Most of the time these are free and often times you will get a place to add your website which will effectively give you a backlink. There are hundreds of local and industry specific directory sites across the internet. While it isn’t necessary to submit to all of them getting several dozen or even a hundred or so listings can do wonders to your rankings. There are many service providers online that will do it for you if you want to do it yourself I suggest submitting to 3-4 directories each week, as it is very laborious to do this in bulk. After 6 months you’ll have around 100 listings with around 100 backlinks pointing to your website.



Press release are a great idea for small businesses. The better quality ones can be expensive, unless you have a connection with a journalist, but there are plenty of free press release platforms available. A press release gives you the chance to alert the press about news about your company. We often write press releases for our clients about new appointments within their company, awards or certifications they may have won or even the updating of their company website. Press releases often get syndicated to dozens of websites, each of which will have a backlink to the business’s website. You can also embed videos and images in some press releases which have even more SEO benefit.


Finally, the third backlink source is social media and other Web 2.0 platforms. Websites like Facebook and LinkedIn allow you to create business pages where you can leave a link to your website. Blogging platforms like Tumblr and Weebly along with social sharing sites like Delicious and Diigo all allow backlinks on the profile pages created on their sites. These are all great places to get a backlink from an authoritative site linking back to your website. Once more, there are hundreds of these websites to choose from so I recommend choosing a couple each week to sign up for and drop a backlink on each one.


These three backlink strategies, while simple but time consuming, are very powerful in getting your website moving up the search engines. If you are in particularly competitive industries, then they should form the bedrock of links before more advanced strategies are deployed.


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The Importance of Mobile Marketing

Mobile marketing is a reasonably new type of advertising. It is no longer the preserve of large corporations. Currently, smaller businesses get involved, and enjoy huge benefits. Below is a selection of tips to help you get the most from your mobile marketing.

When creating a mobile marketing project, it is essential to make sure that your campaign works on all of the available platforms. You will miss out on accessing to a crucial audience if your campaign does not work properly! Make sure to test your mobile advertising campaign on all devices.

It is very important that you get your timings right. You do not wish to be messaging people while they are sleeping or having dinner. Try not to bother them on holidays or Sundays, unless it is crucial. Your customers  don’t always want to receive your texts, so make sure you are only texting them at the optimum times.

There is absolutely nothing more disappointing for a client than to sign up for a mobile marketing campaign and then never hear again from the business. It’s important to put in the time to send your customers a message at least once a week, even if it’s something basic, like telling them you’re happy to have them on board.

Use SMS for your mobile marketing if you want a platform with a high open rate and a also channel that’s extremely versatile. If you’re sending e-mails in your mobile marketing campaign, SMS is most definitely the way to go, especially if you’re communicating with your customers regularly.

This advice will certainly be helpful for a novice to get started with. Hopefully there are a couple of tips that even those who are experienced at mobile advertising can implement as well. Mobile marketing is a fantastic way of communicating your companies message. If you do it well, you will certainly see a growth in your profits.

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