Get Your Website to Load Faster



Increasing the load speed of your website is not only a matter of improving the user experience but more crucially, also a matter of improving your search engine ranking. Unknown to many is the fact that Google added the load speed of websites as one of the many metrics used in ranking websites in its search results. The use of this metric means that load speeds are now very much part and parcel of SEO.



Additionally, research shows that faster loads speeds can positively impact your conversion rate. People on the internet these days are impatient and if your site takes more than 4 seconds to load then people will hit the back button and visit one of your competitor’s sites.



It, therefore, goes without saying that fast load times are crucial for online success. So how do you achieve quick load speeds? Here are some of my best tips that can help you get your website loading faster.



1. Use a Caching Plugin



A cache is a temporary storage bin for data that is going to re-used. In terms of web browsing a cache feature makes a record, or cache, of your website so that it can be recalled much quicker when someone tries to load your website. If you’re website is on WordPress than W3 Total Cache or WP Supercache are easy plug ins to install and configure. This alone can speed up the loading of your website enormously.



2. Use a Content Delivery Network



A Content Delivery Network (CDN) is composed of a number of servers that are spread around the world. A CDN makes your website faster by allowing your users access to information from the nearest server, thus reducing the number of nodes they have to go through to ‘fetch’ the information. Accessing information from the nearest server ensures that the bandwidth associated with accessing your website is the least possible. This makes your website significantly faster.



3. Choose Good Quality Hosting



Although many people may think this is a no-brainer, you would be surprised by the effectiveness of having a faster web host, hence the need for emphasizing it. Although top quality web hosts tend to cost more, the speed with which they allow your users to access your website is well worth it. While well known hosts such as GoDaddy or HostGator are reliable hosting solutions I like the service provided by Blue Host which is a little more expensive but you get great results with them.



4. Compress Your Images



Large images take an age to load. So it is vitally important to reduce the image sizes on your website. You can either do this before you upload them to your site, using any image editing software, or there are plug ins that can make them smaller on mass. WP Smush is one such example and will efficiently reduce the file size of your photos which allows them to load faster on your website.


Fast loading websites rank higher in Google, there is no doubt about that. But also your conversion rate is going to be negatively effected by a slow loading website. So use the tips in this article to get your website to load as fast as possible.





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The Best WordPress Themes For Small Businesses



For those of you who don’t design websites and maybe aren’t familiar with WordPress, a theme is what controls the look of the website. From the font size and colours to where certain items are displayed on the page – these are all controlled by the theme. The theme also dictates the functionality of the website. While there are some great free themes, generally the themes with the most functionality are paid themes and their are thousands to choose from. I’m going to look at a few that I like and use.


If you are looking for the best WordPress themes for small businesses, you have come to the right place. Although there are so many themes on the market, many of these are not the best for a small business. You need to do your homework before picking the most appropriate WordPress theme for your own website. If you are planning to build a business website, WordPress is a great platform for this purpose. There are many free and paid WordPress themes on the market. Here are some of the best WordPress themes for a small business.


Lead Gen Theme – This is a simple and clean theme that I like. It is very customisable and is designed with the small local business in mind. You can integrate maps and schema code with the theme very easily and the code is clean and it loads fast – all of which is important for SEO purposes.

MediaPhase – This is a versatile and multi-purpose WordPress theme which is a great choice for small businesses and corporate users. It is even suitable for online shops, digital agencies, and bloggers too. The theme comes with a full-featured homepage template. The theme is fully responsive which is great for desktop computers and mobile devices. There is a tidy mobile navigation menu. The theme allows you to customize your homepage just the way you want. There is also a lot of neat typography and post styling options available with this theme.

THBusiness – This is another great WordPress theme for small businesses. It consists of a simple and elegant blog layout for your website. You only need to drag and drop the widgets to create your professional looking website. The theme is created with a Twitter Bootstrap so that it is viewed perfectly on a desktop as well as mobile devices. You can choose from the different colours with the theme. It allows you to fully customize your website.


The aforementioned are some of the best WordPress themes for your small business.





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Understanding Re-Targeting and When to Use It



Advertising your business online is the fastest way to get traffic to your website. When done properly, it can have an instant return on investment (ROI) and it can certainly make a difference to your bottom line and the growth of your company. Although many people will stick to the basics, such as advertising through Google Adwords, Facebook or YouTube, there are also some other strategies you should not ignore.



One of the strategies is re-targeting, and it can certainly help to boost your advertising and make more from the money that you are spending. Even though it is a technology that has many benefits, it is also something that is largely misunderstood and at times, even ignored. If you are unsure about what re-targeting is, this post will help you to get started.



Re-targeting is a cookie-based advertising option. You put a small piece of code on your website and when somebody visits your website, which shows initial interest, a cookie is dropped on their browser. From that point forward, they continue to see your advertisements, at times, even when they are not searching for what you are offering specifically. If you re-target using Google Adwords, they will see it when visiting websites using Adsense. If you also re-target using Facebook, they will continue to see your ads all over Facebook.

Many businesses are now re-targeting on several different platforms. The more often you use the technology, the more likely it is that somebody is going to take advantage of what you have to offer. In addition, re-targeting is a way of building brand awareness, which is something that has become increasingly important online. Just bare in mind that you are swimming in a pool with plenty of other fish, and it is not always necessary to be the big fish in the pond, you just need to be the one that is caught.



One of the problems that many small businesses have is customers leaving their website and never returning, what is known as bounce rate. The window of opportunity has now grown substantially through the process of re-targeting. Once a customer shows interest one time, they will continue to see your adverts and the opportunities for making a purchase or getting the lead grows substantially. This is a type of advertising that should not be ignored. By adding it to your arsenal, you are adding something that will have a positive effect on your online marketing results.



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What Exactly Is Schema Mark Up?



If you’re not a web developer and don’t know much about the code that is behind every website then you may not be familiar with schema mark up code and what it does. In this post I will give you a short overview of what it is and how it can help your website.


Schema mark up code can be defined as semantic vocabulary that you put on your website to help search engines crawl your website and have a better understanding of it’s content therefore delivering more informative results to the searcher.



Also known as microdata or micro tagging, it is a good practice these days to add this code to your website. Schema markup on a website makes it easier for search engine robots to sift through and find key information. This can be particularly beneficial for local businesses because you can use these tags to tell the search engines what kind of business you are in and also you can add your physical location making it easier for the search engines to display exactly where you’re located.


Schema mark up essentially spoon feeds the search engines so they understand how to translate the information on a website. It makes results more relevant to the searcher, and more beneficial for the website owner. Otherwise, the search engines are unable to accurately  categorize the relevant sites out there as easily.


We use JSON-LD here at the agency. JSON-LD is a specific type of mark up which Google seems to favour and it allows us to tag things like the business category of the website, it’s physical address and also reviews which often show up in the search results increasing the click through rate for that listing.


If you don’t have some form of schema mark up on your website (we particularly like JSON-LD) then now is the time to add it. If you’re not familiar with the code behind a website there are plug ins to help you or ask your web developer to install it for you. If you’d like to know more about schema mark up and how it can give you a boost in the search engines then feel free to contact us here at Atlantis and speak with one of our team today.


We have certainly find that having schema mark up on a website causes a slight improvement in search engine ranking across all of the sites that we are working on. Not only can it help your website rise in the search engine but we’ve found it can also help your Google My Business page rank in the maps section also.



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An Overview Of Google Analytics


If you are a business owner, you would want to know the different website metrics that enable you to optimize your future online marketing campaigns. Using premium third-party analytical tools can help you find important information regarding your website’s performance including daily traffic, ranking updates and conversion rates. But Google offers a free web analytics service that could be more than enough for your needs. In this article, you will learn about Google Analytics and how you can use it to improve your website.


What Is Google Analytics?


Back in 2005, Google acquired Urchin Software Corporation and used their Urchin on Demand product to build the foundation for its analytics service. Their new product was well received by countless webmasters, prompting Google to suspend new sign ups a week after launch. Google has since released several versions of Google Analytics. In October 2012, Universal Analytics was announced, the latest version which offers flexible tracking code and cross-platform tracking.


How To Use Google Analytics


While Google Analytics comes with its own limitations, you can do plenty of things that allow you to measure the success of your marketing efforts. By linking your website to your Google Analytics account, you can easily see some of the most important site metrics such as traffic and demographic information. For owners of small websites, this alone should be more than enough to help them keep track of their progress. But there are more powerful things you can do in Google Analytics to help you optimize your future campaigns.


Learn The Keywords Used By Your Visitors


As a marketer, you would certainly want to know what keywords were used by your online visitors to land on your website. By using Google Analytics, you can find out the exact search terms used by your target customers and see whether they match the keywords you want to target. From this data, you can further optimize your content and incorporate relevant keywords to boost your organic rankings.


Determine Where Visitors Come From


Finding out demographic information can play a vital role in increasing your conversion rates. For instance, you can see whether your website attracts traffic from your local community. This is essential if you are trying to promote your products or services in your local area. You can employ local SEO strategies to generate more traffic from your target demographic.


Identify Best And Worst Pages


By using Google Analytics, it’s easy to see which of your pages receive the most amount of traffic. You can also identify the pages that are not getting visited by your target visitors. You can then make adjustments and see what works for your top performing content.


Google Analytics is an excellent tool to monitor various site metrics. It is also very easy to set up. All you need is a Google account to get started. This web analytics service is a good way to get your feet wet in the world of analytical tools that help you in setting up more effective campaigns.


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How Social Media Can Grow Your Business


Many small businesses have learned to effectively use social networking to grow their sales but with so many new platforms to choose from there is confusion as to what is the best strategy to use and how time is best spent. By following the tips described below, you will be able to prioritise your online marketing using social media in a quick and easy fashion.


A great way to grow your following on social media is to make sure you send invitations to everybody you can think of including all of your e-mail contacts. Even if these people do not need your particular services they can share it with people that do. By inviting to people to follow you on all your different platforms you’ll be able to see which ones are the most popular. People may be on Facebook or Instagram and maybe not on LinkedIn. Certain businesses will work better with Twitter or Youtube.


Always add in exclusive offers to people who follow you on social media. Offer them something that they cannot get from any other business. You could set up a competition to get more Facebook friends, for example. If Facebook doesn’t seem right for your audience, then encourage people to re-tweet your offer on Twitter or ask them to connect with you on LinkedIn.


A no brainer when it comes to online marketing is to place a social media widget on your website. This is a simple method for your visitors to share your website. A widget on your website lets your visitors re-tweet your tweets and share your updates to their Facebook friends.


As you can see, starting a marketing campaign using social media is simple. After you have published your initial content, make sure to syndicate it across all your social media sites. If you use social media consistently, you will undoubtedly see a profit from all of your hard work.


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Link Diversity: Fact or Fiction?

In this new post by Diggity Marketing there are some great pointers as to exactly what link diversity is required to rank a website. The article discusses several myths about link diversity and also categorizes several link types before recommending how and when to use them. After reading this article you’ll be much clearer on whether link diversity is important and how to set up your link building campaigns for maximum effect. Check out the full article here: